When is the best time to buy diamond gifts?

“I woke up in the middle of the night and experienced a minor panic attack. Christmas is right around the corner! I know that it’s only the beginning of October, but you have to realize that I completely blew it last year because I was super busy trying to launch a new company, and by the time I looked up from all the chaos, it was too late to order the diamond earrings that I know she really wanted, the gift that I ended up grabbing at the last minute was totally lame. This year, I’m ahead of the curve, and I’m wondering when is the best time to buy diamond gifts? Are diamond prices better earlier in the season, or later? By the way, she bought herself a pair of one carat total weight, CZ studs set in 14k white gold, should I replace those? Or buy her a diamond pendant?”

The best time to buy a diamond, top secret insider tip:

Now. The best time to buy a diamond is now. Diamond prices at our level of the game do not rise and fall with the tide of holiday shopping and sales, the price of Brian Gavin Signature diamonds is based upon the market price of diamond rough, production costs, and a very reasonable profit margin that is designed to make us competitive in a global market, as opposed to merely trying to compete for business in our local region.

Uncut diamonds which are commonly referred to as “diamond rough” is purchased at rough tenders or sight sales, which occur every five weeks. Once the diamond rough has been purchased, then the planning process begins, and then the diamonds are cut and polished, and sent to the American Gem Society Laboratory for grading.

As you might imagine, the demand for diamonds during the holiday season is high, and unfortunately at the moment, the supply of diamond rough suitable to our production needs is lower than we’d like. Thus if you see diamonds in our inventory that meet your preferences for carat weight, color, and clarity, then we suggest that you click on the order button and reserve them before somebody else buys them.

Ordering diamond gifts early for the 2015 holiday season will benefit you not only in terms of peace of mind, ensuring that you’re able to secure diamonds of the quality that you seek, but will also most likely ensure you of the best price, since diamond prices tend to increase over time. We don’t anticipate a drop in the global price of diamonds, but then again, we don’t have a crystal ball either. Buy stock in Apple or Microsoft now, or speculate that it might go up or down in the future? Nobody knows the answer to that dilemma, right? But the stock market over time, tends to increase for those who play the market for the long haul.

Diamond earrings vs diamond pendant:

If it were me, I’d replace the one carat total weight cubic zirconia stud earrings, with a pair of Brian Gavin Signature diamonds weighing more than one carat total weight, something which will face-up larger in size, perhaps something with a total weight of 1.20 – 1.50 carats total weight. This will look like an upgrade to her friends, and will not simply signify a replacement of a gift which she was really hoping to receive last year.

Then again, the ladies in the office say “Buy her a diamond pendant” because she already has earrings, and one of them said “Buy both, you’re still in the dog house from last year!”

Do you have any idea how much trouble you caused today in the office? I brought this topic up over lunch, and had no idea how sensitive a topic it happened to be… I’m a much wiser man now. Note to self, don’t buy anything practical as a gift for Christmas, no vacuum cleaners, kitchen appliances, well, at least not as a primary gift, apparently those are supposed to be romantic.

The best way to buy diamond earrings online is to search for matched pairs of Brian Gavin Signature diamonds, be sure to set the range for carat weight to the combined weight of the two diamonds. Thus in your case, I’d recommend setting it to 1.20 – 1.50 carats, and then adjust the sliders for clarity, color, and price. And if you decide upon a pendant, just run a search for Brian Gavin Signature diamonds and select a single stone, then add a setting on the check-out page. We’re here to help if you would like additional guidance.